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Ziff Davis to Sell Connectivity Division to Accenture for $1.2 Billion

March 3, 2026
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By Colin Kellaher | March 03, 2026

Ziff Davis to Sell Connectivity Division to Accenture for $1.2 Billion

  • Ziff Davis has agreed to sell its connectivity division to Accenture for $1.2 billion in cash
  • The division includes prominent brands such as Ookla and Speedtest
  • The sale represents a significant move for both companies, with implications for the digital media landscape

A New Chapter for Ziff Davis and Accenture

ZIFF DAVIS—Ziff Davis has struck a deal to sell its connectivity division to Accenture for $1.2 billion in cash, a move that is set to have significant implications for the digital media and internet company. The connectivity division, which includes the Ookla, Speedtest, Ekahau, Downdetector, and RootMetrics brands, generated $231 million in revenue last year, or roughly 16% of Ziff Davis’ total revenue.

This sale is a major development for both Ziff Davis and Accenture, with the latter looking to expand its capabilities in the connectivity space. The deal is also a testament to the growing importance of connectivity and digital infrastructure in the modern business landscape.


The Deal

The deal between Ziff Davis and Accenture is a significant one, with the latter paying $1.2 billion in cash for the connectivity division. This division includes a range of prominent brands, such as Ookla and Speedtest, which are well-known for their speed testing and connectivity analysis capabilities. The sale of the connectivity division is a major move for Ziff Davis, which is looking to focus on its core digital media business.

The connectivity division generated $231 million in revenue last year, which represents roughly 16% of Ziff Davis’ total revenue. This revenue stream will now be transferred to Accenture, which is looking to expand its capabilities in the connectivity space. The deal is a testament to the growing importance of connectivity and digital infrastructure in the modern business landscape.

The Brands

The connectivity division includes a range of prominent brands, such as Ookla and Speedtest. These brands are well-known for their speed testing and connectivity analysis capabilities, and are used by millions of people around the world. The inclusion of these brands in the deal is a major coup for Accenture, which is looking to expand its capabilities in the connectivity space.

Ekahau, Downdetector, and RootMetrics are also part of the connectivity division, and offer a range of services related to connectivity and digital infrastructure. These brands will now be part of Accenture, and will help the company to expand its capabilities in the connectivity space.

The Implications

The sale of the connectivity division to Accenture has significant implications for Ziff Davis and the digital media landscape. The deal represents a major shift in focus for Ziff Davis, which is looking to concentrate on its core digital media business. The company will now be able to focus on its key areas of operation, without the distraction of the connectivity division.

The deal also has implications for Accenture, which is looking to expand its capabilities in the connectivity space. The company will now have access to a range of prominent brands, including Ookla and Speedtest, and will be able to offer a range of services related to connectivity and digital infrastructure.

The Future

The sale of the connectivity division to Accenture is a significant development for both companies, and has major implications for the digital media landscape. The deal represents a major shift in focus for Ziff Davis, which is looking to concentrate on its core digital media business. The company will now be able to focus on its key areas of operation, without the distraction of the connectivity division.

Accenture will now be able to offer a range of services related to connectivity and digital infrastructure, and will have access to a range of prominent brands, including Ookla and Speedtest. The deal is a testament to the growing importance of connectivity and digital infrastructure in the modern business landscape, and will have significant implications for the future of the digital media industry.

Conclusion

In conclusion, the sale of the connectivity division to Accenture is a significant development for both companies, and has major implications for the digital media landscape. The deal represents a major shift in focus for Ziff Davis, which is looking to concentrate on its core digital media business. The company will now be able to focus on its key areas of operation, without the distraction of the connectivity division.

Accenture will now be able to offer a range of services related to connectivity and digital infrastructure, and will have access to a range of prominent brands, including Ookla and Speedtest. The deal is a testament to the growing importance of connectivity and digital infrastructure in the modern business landscape, and will have significant implications for the future of the digital media industry. The $1.2 billion deal is a significant investment for Accenture, and demonstrates the company’s commitment to expanding its capabilities in the connectivity space.

Frequently Asked Questions

Q: How much did Accenture pay for Ziff Davis’ connectivity division?

Accenture paid $1.2 billion in cash for Ziff Davis’ connectivity division

Q: What brands are included in the connectivity division?

The division includes Ookla, Speedtest, Ekahau, Downdetector, and RootMetrics brands

Q: What percentage of Ziff Davis’ total revenue came from the connectivity division?

The connectivity division generated roughly 16% of Ziff Davis’ total revenue

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