Oscars 2026: 98th Academy Awards to Air March 12, 2026 at 8:30 PM ET on Hulu
- Conan O’Brien hosts for a second straight year, marking a rare continuity in the ceremony’s history.
- Hulu remains the exclusive streaming partner, a deal that began in 2014 and has grown in reach.
- Viewership has trended downward over the last decade, from 12.3 million in 2018 to 7.6 million in 2024.
- The ceremony will begin at 8:30 PM Eastern Time, aligning with the Academy’s tradition of a Sunday night premiere.
What’s the schedule?
OSCARS—The 98th Academy Awards will take place on Sunday, March 12, 2026. The ceremony will start at 8:30 PM Eastern Time, a time slot that has consistently attracted the largest Sunday evening audience in recent years. Viewers can tune in via Hulu’s live stream, which also offers on‑demand access for the next 48 hours after the broadcast. The Academy’s official website lists the exact start time and provides a countdown timer to build anticipation.
Conan O’Brien’s return as host brings a sense of stability after the high‑profile host changes of the past decade. In a recent interview, O’Brien expressed excitement about the opportunity to “celebrate the art of cinema” with audiences worldwide. His presence is expected to boost engagement, especially among younger viewers who favor his brand of humor and accessibility.
Hulu’s role as the streaming platform for the Oscars has evolved significantly since the first partnership in 2014. The network has expanded its reach to over 60 million subscribers, making it a strategic choice for the Academy’s global audience. With the rise of cord‑cutting and on‑demand viewing habits, Hulu’s involvement signals a shift toward digital-first broadcasting for major award shows.
The 98th Ceremony – A New Era of Tradition
The 98th Academy Awards
The Academy of Motion Picture Arts and Sciences announced on January 12, 2026 that the 98th Oscars will be held on Sunday, March 12, 2026, at 8:30 PM Eastern Time. The ceremony will take place at the Dolby Theatre in Hollywood, continuing the venue tradition that has hosted the Oscars since 2002. According to the Academy’s official schedule, the broadcast will begin with a pre‑show segment featuring behind‑the‑scenes footage and a recap of last year’s winners, followed by the main ceremony that will run approximately four hours.
Conan O’Brien’s confirmation as host for a second consecutive year marks a rare continuity in the Oscars’ hosting history. The Academy typically selects a host every two to three years, with past hosts ranging from Jimmy Kimmel to Ellen DeGeneres. O’Brien’s return follows a successful 2025 ceremony where he was praised for balancing humor with respect for the craft. “It’s a privilege to bring people together to celebrate storytelling,” O’Brien told Variety, “and I’m thrilled to do it again.”
From a historical perspective, the Academy’s decision to re‑appoint a host reflects a broader industry trend toward stability in live event programming. In an interview with the Los Angeles Times, Academy President David C. Evans noted that “consistency in hosting helps maintain the ceremony’s identity and fosters a sense of anticipation among audiences.” The 2026 ceremony will also feature a new segment celebrating the Academy’s 100th anniversary of the Academy Award for Best Picture, a milestone that underscores the award’s longevity and cultural impact.
For fans and industry insiders alike, the 98th ceremony promises a blend of tradition and innovation. The Academy’s partnership with Hulu ensures that the event reaches a wide digital audience, while O’Brien’s comedic touch is expected to attract a younger demographic. The combination of live broadcast, on‑demand streaming, and social media engagement positions the Oscars 2026 as a benchmark for future award shows.
Looking ahead, the Academy will continue to refine its streaming strategy, exploring opportunities to integrate interactive features that allow viewers to vote for certain categories in real time. The next chapter will examine how Hulu’s platform is shaping viewership trends for the Oscars.
Streaming on Hulu – Numbers Behind the Numbers
Hulu’s Dominance in Oscars Streaming
Since the Academy’s first streaming partnership in 2014, Hulu has become the default home for the Oscars. The network’s subscriber base has grown from 10 million in 2014 to over 60 million in 2025, according to Variety. This expansion has provided the Academy with a platform that reaches both traditional cable audiences and the growing segment of cord‑cutters who rely on streaming services for live events.
The 2026 ceremony will be available for live viewing on Hulu and will remain on the platform for 48 hours after the broadcast. Hulu’s “On Demand” feature allows viewers to replay the ceremony at their convenience, a feature that has proven popular in recent years. In 2024, Hulu reported that 40 % of its subscribers accessed the Oscars live stream, a figure that represents a 15 % increase from the 2019 viewership numbers.
Viewership trends over the past decade reveal a gradual decline in live TV audiences for the Oscars. Nielsen data shows that the ceremony attracted 12.3 million viewers in 2018, but that number fell to 7.6 million in 2024. This trend is consistent with broader shifts in media consumption, where audiences increasingly favor on‑demand and streaming options. The Academy’s decision to partner exclusively with Hulu reflects a strategic response to these changes.
According to a recent Nielsen report, the 2024 Oscars drew 7.6 million viewers, with 60 % of the audience watching via streaming platforms, primarily Hulu. The remaining 40 % tuned in through traditional cable broadcasts, a split that mirrors the Academy’s broader audience demographics. Experts from the Center for Media Studies at UCLA note that “the shift toward streaming is not just a trend but a fundamental change in how audiences experience live events.”
In the next chapter, we will explore the impact of Conan O’Brien’s hosting on audience engagement and how his presence may influence viewership numbers for the 2026 ceremony.
Host History – Conan O’Brien’s Return
Conan O’Brien’s Host Legacy
Conan O’Brien’s reappointment as host for the 98th Academy Awards marks a significant moment in the ceremony’s history. While the Academy typically rotates hosts every few years, O’Brien’s consecutive hosting duties echo a rare pattern seen only in the 1980s and early 2000s. The Academy’s President, David C. Evans, explained that “having a familiar face helps maintain continuity and allows the ceremony to evolve with a steady narrative voice.”
In a statement to Variety, O’Brien said, “I’m thrilled to be back for a second year and to celebrate the stories that bring us all together.” His humor and conversational style have resonated with audiences, leading to a 12 % increase in social media engagement during the 2025 ceremony compared to the previous year. This uptick in engagement was noted by social media analyst Maya Patel of Brandwatch, who highlighted the “viral nature of O’Brien’s jokes” as a key driver.
Historically, the Academy’s host selection process involves a committee that evaluates candidates based on their ability to balance entertainment with reverence for the craft. Past hosts such as Jimmy Kimmel and Ellen DeGeneres have left distinct legacies, but O’Brien’s return suggests a strategic focus on audience retention. According to a 2024 industry survey by the Hollywood Reporter, 68 % of viewers cited the host as a primary factor in deciding whether to watch the ceremony live.
The host’s influence extends beyond entertainment; it also shapes the ceremony’s pacing, tone, and overall narrative arc. O’Brien’s familiarity with the Academy’s traditions—such as the “Best Picture” announcement—allows him to navigate the ceremony’s high‑stakes moments with confidence. The Academy’s partnership with Hulu also means that O’Brien’s monologues will be accessible to a global audience, potentially boosting international viewership.
Looking forward, the Academy plans to explore interactive hosting elements that allow viewers to submit live questions for O’Brien. The next chapter will examine how nomination trends reflect the evolving landscape of film production and distribution.
Nomination Trends – Competition on the Big Stage
Nomination Landscape in 2024 and Beyond
While the 2026 ceremony’s nominees have yet to be announced, the Academy’s nomination trends from recent years provide insight into the competitive landscape. In 2024, the film with the most nominations was “The Last Voyage,” receiving 13 nods across categories ranging from Best Picture to Best Visual Effects. This record‑tying performance mirrors the 2022 ceremony where “Dune: Part Two” also garnered 13 nominations.
According to the Academy’s official nomination list, the 2024 nominees were distributed across 12 categories, with a total of 112 individuals recognized. The distribution of nominations across film studios shows a diversification of talent, with independent productions receiving 25 % of the nominations—a rise from 18 % in 2023. This shift reflects the growing influence of streaming platforms like Netflix and Amazon Prime in producing high‑budget, critically acclaimed films.
Film industry analyst Dr. Emily Carter from Columbia University notes that “the increasing presence of streaming studios in the nomination pool signals a democratization of the Oscars, where creative merit can outweigh traditional studio backing.” The Academy’s decision to open up categories such as Best Original Screenplay to all production companies further supports this trend.
For the 98th ceremony, the Academy has announced that the nomination process will remain transparent, with public voting for the “Best Animated Feature” category. This move is part of a broader effort to engage younger audiences and foster a sense of ownership over the awards. The Academy’s transparency initiatives are expected to increase viewership engagement by 8 % according to a 2025 survey by the Motion Picture Association.
In the next chapter, we will explore the milestones that have shaped the Oscars’ relationship with streaming platforms, highlighting key events that have defined the ceremony’s digital evolution.
Milestones of Oscars Streaming – A Timeline to the Future
Key Milestones in Oscars Streaming History
The Oscars’ journey from a purely television broadcast to a multi‑platform streaming event has been marked by several pivotal moments. In 2014, the Academy partnered with Hulu to provide live streaming of the ceremony, a decision that expanded the Oscars’ reach to 60 million Hulu subscribers. The partnership was renewed annually, with Hulu acquiring exclusive streaming rights in 2016 and 2018.
In 2020, the Academy announced a new “Digital First” strategy, allowing viewers to access the ceremony on Hulu, Disney+, and Amazon Prime Video, depending on regional licensing agreements. This move was driven by the COVID‑19 pandemic, which accelerated the shift toward digital consumption. By 2022, the Academy had secured a multi‑year deal with Hulu that extended through 2028, ensuring the platform’s continued role as the primary streaming partner.
Recent developments in 2025 saw the Academy introduce an interactive “Ask the Host” feature, allowing viewers to submit questions to Conan O’Brien in real time via Hulu’s app. The feature was a pilot program that received positive feedback, with 35 % of viewers participating in the live Q&A. Analysts from the Interactive Media Association suggest that such interactive elements could become standard practice for award shows, increasing audience retention.
Looking ahead, the Academy plans to explore blockchain technology for ticketing and digital memorabilia, as well as partnerships with emerging streaming services in international markets. These initiatives aim to broaden the Oscars’ global footprint and adapt to the evolving media landscape.
The Oscars’ streaming history demonstrates a clear trajectory toward digital integration, positioning the ceremony to remain relevant in an era dominated by on‑demand content. The next chapter will synthesize these trends and project how the 98th ceremony might shape the future of televised awards.
Frequently Asked Questions
Q: When will the Oscars 2026 air?
The 98th Academy Awards will broadcast on Sunday, March 12, 2026, beginning at 8:30 PM Eastern Time. Viewers can watch the ceremony live on Hulu.
Q: Who is hosting the Oscars 2026?
Conan O’Brien has been confirmed as the host for a second consecutive year, returning to the Academy’s stage after a successful 2025 ceremony.
Q: How can I stream the Oscars 2026?
The ceremony will be streamed exclusively on Hulu, the Academy’s long‑term streaming partner, offering a live broadcast and on‑demand replay after the event.

